About Us


Since 1994, our vision has been to create fun, lasting experiences for everyone in the world!

We have been committed to creating high-quality and innovative products for over 25 years. Our efforts to strengthen research, design and development have allowed us to continuously expand our product and brand portfolio.

You can find 1,100 Bestway® products in over 120 countries, and approximately 1 in 50 people around the world own a Bestway product!

Here at Bestway® UK, we offer a comprehensive selection of above-ground pools, portable spas, recreation and leisure products, sporting goods, airbeds and air furniture. 

Bestway UK fun
about Bestway UK

Research & Development

At Bestway®, we invest heavily in Research & Development to ensure that our products are at the cutting edge of innovation in the industry. We have also worked alongside the European Commission on establishing the latest safety standards which are applied to all Above Ground Swimming Pools and  British Canoeing (the Governing Body for Stand Up Paddleboarding) for communicating the best advice for safety on the water


Environmental Sustainability

Bestway® has been developing a framework for healthy, sustainable growth while systematically reducing carbon emissions across its global operations and pahsing out non-recyclable packaging. Bestway® facilities recycle almost 100% of production waste material that accumulates during production, use renewable energy sources, participates in the Carbon Disclosure Project and instigates sustainability projects.

about bestway uk


We have a dedicated UK Bestway Aftersales team who are available to provide assistance with products and orders. We also have our online support area with lots of troubleshooting advice that can, without having to pick up the phone or send an email, help you with products, orders and much more. 

About Bestway UK

Wilton Bradley Ltd are Bestway’s exclusive partner and UK representative. Wilton Bradley sources a range of quality consumer products for a number of leading UK retailers and third‑party brand owners. Wilton Bradley operates the following websites on behalf of Bestway in the UK:


They also share offices with the UK Bestway Aftersales team who offer warranty care and product support to Bestway UK consumers. For Bestway trade enquiries please visit www.wiltonbradley.co.uk.

Proudly supporting Make-A-Wish UK