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About Us

Bestway Inflatables & Material Corp are committed to the development, production, and sale of high quality and innovative sporting and leisure products. Bestway was established in 1994 and now operates via 9 overseas branches in Europe, the Americas and Australia. Bestway products can be found on the shelves of major retailers in over 110 countries around the world. 

Representing approximately 34% of the industry’s European market, Bestway has established itself as a leader in the inflatable market with more UK consumers choosing Bestway than any other brand in the sector. Bestway’s brands and products ranges include Bestway Above Ground Pools, Bestway Airbeds & Furniture, Lay-Z-Spa Hot Tubs, the Bestway Summer Collection, H20Go! Water Slides, Bestway Coolerz, Pavillo, the License Collection (including Star Wars, Disney and Fisher Price), Hydro-Force Boats & SUPs. 
  • WE WANT TO GIVE EVERYONE THE OPPORTUNITY TO MAKE THE MOST OF THEIR FREE TIME.

     

    We are Bestway, a world class brand in the production of leisure products.

    We are committed to bringing fun into people’s lives, with innovative and quality products, and creating a rich and stimulating professional environment for those who work with us.

    We seek to do better every day,in everything we do, for everyone.

    We believe in striving for excellencein both product and service design,in order to achieve our goals.

  • WE IMPROVE PEOPLE’S LIFESTYLES THROUGH THE POWER OF FUN AND ENTERTAINMENT.

     

    Thanks to our products, we make moments of well-being and socializing possible, for people of all age groups in every part of the world.

    Thanks to our corporate philosophy we favour a work environment focused on the individual in its uniqueness.

    Together with our colleagues, collaborators, suppliers and branches all over the world we are committed to affirming ourselves as the leading recreational leisure brand.

  • WE PUT PEOPLE AT THE CENTER OF OUR SYSTEM.

     

    Community

    Our community is our most precious asset. Colleagues, headquarters, branches, customers, and suppliersare our points of reference.

    Sharing

    We believe in the power of sharing ideas, the importance of listening and constructive dialogue. We act with transparency, respect and trust.

    Human Resources

    We are first a company of people,then of professionals. We believein equal treatment and meritocratic recognition of work.

    Responsibility

    We always act responsibly, both with people and the environment around us, encouraging consciousand sustainable choices

  • WE WORK TO CONSOLIDATE OURSELVES AS LEADERS IN ALL OF THE MARKETS IN WHICH WE OPERATE, BY BUILDING LIFELONG RELATIONSHIPS WITH OUR AUDIENCES.

     

    Strengthening the brand through our points of force: sales, distribution, aftersales, marketing, e-commerce and product development.

    Consistently innovating markets with new and quality products whilst continuously improving existing collections.

    Creating new market segments and inspiration for living and enjoying leisure time.

    Seizing the opportunities of individual markets and intercepting new trends.

    Cultivating a favourable work environment through respect, training and specialization of human resources.

    Digitalization of our organizational processes.

UK Partners

Wilton Bradley Ltd are Bestway’s exclusive partner and UK representatives. Wilton Bradley source a range of quality consumer products for a number of leading UK retailers and third party brands owners. Wilton Bradley operate the following websites on behalf of Bestway in the UK: www.bestwaystore.co.uk and www.lay-z-spa.co.uk. They also share offices with the UK-branch of the Bestway Aftersales team who offer warranty care and product support to Bestway UK consumers. For Bestway trade enquiries please visit www.wiltonbradley.co.uk

Environmental Sustainability

Bestway have been developing a framework for healthy, sustainable growth while systematically reducing carbon emissions across its global operations. They are industry leaders who fully recycle all waste material that accumulates during production.

Research & Development

Bestway invest heavily in Research & Development to ensure that they are at the cutting edge of innovation in the industry. They have also worked alongside the European Commission on establishing the latest safety standards which are applied to all Above Ground Swimming Pools.